R&D Strategy
The R&D Strategy Cycle.
Pressure for new products, services or processes can come from customer behaviour, feedback, legislation, technology development or other factors forcing a company to improve. These pressures from the market will impact which value propositions to be offered in different market segments. This is strategic marketing leading to overall strategic targets on who, what , how, where and when.
Strategies for products, technologies and competencies are a consequense of the segmentation and will define specific strategic targets.
Implementation of the strategy is on the operational level the roadmap and portfolio management and on the tactical level projects to deliver the new offerings to the market.
The cycle time depends on how fast the market develops but will often be 3-5 years.
AT EMINEO we support our customers in developing and implementing the R&D strategy.
Business Planning.
Business planning is the process of transforming a strategy into a concrete executable roadmap of actions/projects that will lead to achieving the strategi targets.
At EMINEO, we have developed a simple, structured, and very effective planning tool in 5 basic steps covering stratigic, operational and tactical levels.
Our Business Plan model has proven effective in several different organizations and industries.
